Something deep-seated in human nature calls on us to name things. It's almost as if a thing isn't real, or whole, until we name it — and so, X had to have a name.
Suggestions flooded in: "Zeus," "Cronos," "Lowell," "Minerva." Widow Lowell first liked "Zeus," but later suggested "Percival," then "Lowell," and then, finally, "Constance," her own name.
Dozens of other well-meaning suggestions came pouring in as well. Then there were hundreds, then thousands. But when all was said and done, the moniker for the newly discovered X that the Lowell staff preferred was the one suggested* by 11-year-old Venetia Burney of Oxford, England: Pluto — Pluto, the Greek god of the Underworld; the brother of Jupiter, Neptune, and Juno; and third son of Saturn, who was able, when he wished, to render himself invisible.
Both the American Astronomical Society and the UK's Royal Astronomical Society adopted Pluto as the official name and as the official symbol for the new world. was Percival Lowell's monogram.
*The French astronomer P. Reynaud had suggested Pluto as the natural mythic name for Lowell's putative Planet X in 1919, but this was not remembered until 1930.
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